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FDA gut-checks DTC clarity

Adding to the agency's research into how HCPs perceive DTC ads, the FDA is conducting a new study to see how consumers interpret t...

Pharma reaches out to patient advocacy groups

This story includes examples of patient advocacy partnerships from Raptor Pharmaceutical, Eli Lilly, and Acorda. The examples aren...

Health data sharing needs overhaul

The government organization in charge of health data interchange, the Dept. of Health and Human Services Office of the National Co...

Survey: 43 percent of doctors use mobiles for clinical purposes

Deloitte ran a study on technology and doctors and found some interesting insights:43 percent of doctors use smartphones or t...

Which social platforms are growing fastest?

Growth rates in social platforms have a couple of surprises mixed in with the expected results. Of note:Facebook is the large...

Email benchmarks 2013

So, first, a level-set about benchmarks. Benchmarks are interesting for comparison but they can't take the place of in-depth analy...

IBM Watson turns attention to epilepsy

UCB and IBM are working on a big data project using IBM's Watson engine to help with delivering personalized care to epilepsy pati...