Search Marketing Specialist

Klick Health is shaping the future of digital health. We’re growing – fast – but we’re doing it right, and we’ve got the hardware to prove it. The sole recipient of the triple crown of Canada’s most recognized awards: Best Employers, Best Managed and Fastest Growing Technology company in North America. We are looking for smart, ambitious game changers that can help us achieve our vision. We want you to grow with us, be our next thought leader, jump right in and make a difference and have a ton of fun doing it.
 
Klick Health is looking to hire a Search Marketing Specialist. The Digital Media group at Klick Health focuses on reaching our clients’ target audiences through the digital channel and driving actions that produce meaningful business results. The team develops and executes customized digital marketing strategies for clients, which include search marketing (SEO/PPC), display advertising, sponsorships, lead generation, and mobile marketing. 
 
 
Key Responsibilities
 
The Search Marketing Specialist will play an integral role on the digital media team, assisting in areas of campaign research, planning, execution and analysis.
 
The key responsibilities of the Search Marketing Specialist will cover a combination of SEO and paid search activities, including:

• Performing research on clients’ target audiences, competitive landscape and relevant keywords as they relate to Search (organic and paid), using various tools such as comScore, Radian 6, Google Keyword Tool, Google Analytics to identify industry search behaviours, PPC, organic traffic comparison and paid search spend
• Analysing existing SEO and paid search strategies, and providing actionable insights and recommendations for improvement; identifying SEO and PPC opportunities for clients to maximize their online exposure on search engines and content networks
• Reviewing research (as above) results, web site wireframes, design composites and copy decks to formulate recommendations for SEO
• Leading and managing paid search campaigns for key accounts
• Developing strategic PPC campaigns based on research (as above) and insights
• Identifying high-value terms, including short- and long-tail keywords as appropriate
• Organising keywords thematically into focused ad groups
• Determining appropriate keyword match types and bidding strategies
• Writing targeted and compelling PPC ad copy in accordance with industry guidelines, testing ad messaging and calls-to-action to positively impact conversion rates
• Designating relevant landing pages per ad group that will positively impact the performance of a given campaign
• Selecting appropriate search placements and tactics, including but not limited to search and content networks, remarketing, sitelinks, rich ads in search
• Implementing keywords, ad groups, ad copy and landing page URLs into campaign management interfaces
• Launching, monitoring, evaluating and optimising SEO and paid search campaigns over the campaign period
• Working collaboratively with Online Media Planners to provide input (from a search perspective) into digital media plans that will assist in achieving clients’ digital media goals and objectives
• Working collaboratively with the Analytics group to: identify key performance metrics and develop campaign projections, ensure SEO and paid search campaigns are achieving campaign goals and meeting targets, interpret campaign results to develop actionable insights that will improve campaign performance
• Working collaboratively with the Director, Digital Media to further refine PPC and SEO best practices and procedures
• Developing and presenting interim and post-campaign results reports, highlighting campaign performance in a compelling and client-friendly format
• Participating in inter-departmental and client meetings as required to represent the Digital Media group and speak to SEO and paid search campaigns’ status

  Required Qualifications

• 2-3 years experience developing, managing and reporting on successful SEO and paid search campaigns
• Some understanding and/or experience in digital media planning and buying for displaying advertising campaigns
• Degree or diploma in marketing, communications, e-business or similar
• Effective oral and written communication skills
• Ability to learn quickly and adapt to new challenges
• A self-starter and independent worker
• Intermediate knowledge of Microsoft Office suite, including Word, Excel, PowerPoint

 
Additional Preferred Qualifications

• SEM certification acquired from major search engines, e.g., Google, Yahoo!/bing
• Knowledge of and/or experience working with online analytics platform(s), e.g., Google Analytics, Omniture, Coremetrics
• Knowledge of and/or experience working with comScore Search Planner and Media Planner
• Previous employment in a digital agency/services firm setting
• Experience in account management/client-facing role
• Experience working with clients in the pharmaceutical vertical

 
 
Hiring moves fast at Klick, so we encourage you to apply immediately. 
 
Thanks for your interest in Klick Health!