Recently CFvoice began promoting a duo of singing sisters, Ali and Christina Christensen, on a special microsite featuring a new song: Ali and Christina: Something About Me. CFvoice is Novartis’ ambitious unbranded site all about Cystic Fibrosis. Read More
Marketing on Google+ is conducted through Google+ Pages. These pages operate under restrictions that ensure that marketers don’t degrade the Google+ experience through overzealous linking etc. For example, a Google+ Page cannot add a user to a Circle unless that user has already added the Page to at least one circle. Read More
Like so many professionals in this industry I’m essentially self-taught. That has been true for all the phases of my career: technical writer, multimedia coder, user experience designer, small (web) business owner, and it’s still true for my position as … Read More
Every two years Publicis Touchpoint and Sermo release poll results about what physicians want titled, not surprisingly, “What Physicians Want!” This report has a wealth of insights about what physicians say they want from pharmaceutical companies. Read More
Smartphones are essentially small tablet computers; they have storage, processors, network access, and user interfaces. These devices are used for all the same things as full-sized computers; email, browsing, games, plus hundreds of thousands of other apps available on the … Read More
Question: Can I use my brand URL in sponsored search ads? Approach to consider: The answer to this question is “it depends”. Up until the untitled letters were published, many pharma advertisers were employing “product claim” ads that included brand … Read More
Neonatal web cams give parents access but are they a liability risk for doctors? More and more neonatal departments in hospitals are installing webcams so that parents can view their child from any web-connected device (PC, tablet, smartphone). This can … Read More
It’s day 15 at my new gig as Klick Health’s Manager of Talent Strategies. Just last week, Klick was named one of the best places to work in the country, and ranked among the top 15 for women in particular. … Read More
PwC released a new study last week that investigates the social media user’s affinity toward health information, and it found a strong connection. Read on and then compare these results with Klick’s study from last year about how social media is used for health. Read More
They’ve done it again. Back in November of last year Google improved their web analytics platform with MCF, or Multi-Channel Funnel reports. And it’s really about giving marketers the tools to see the whole picture. Let’s revisit this report. In … Read More
