Today we’re talking about multiple agencies in the vendor mix and how clients can get the best results from them. In the current marketing environment it is difficult to consider a full marketing mix that could be handled by one agency. A big traditional agency may claim they can do TV, print, traditional digital, social, search, online media, etc. but the reality is that in many cases specialists are needed, and great depth may be necessary in all these specialties. Read More

Moms listen to social media Don’t forget Mother’s Day coming up this Sunday. And it turns out that moms listen to what social media has to say. They are more engaged with Facebook, and are much more engaged with pharmaceutical … Read More

A large part of business is relationships. Whenever something needs to get done, there are multiple relationships at work making that happen. You can see it all through the agency / client chain: marketer and strategist, strategist and planner, planner and project manager, project manager and programmer, the web of relationships pervades all business. It’s not an overstatement to say that business in the modern world is relationships. Read More

Searching for a new digital agency is a lot like searching for a mate – you spend a lot of time seeing other people (the request for proposal process), you eventually narrow it down to a handful of prospects (the … Read More

Despite a lack of real guidance from our regulatory bodies, the pharmaceutical industry has very much awoken to the possibilities presented by social media. Most of our clients have decided not to wait for the FDA to present guidelines, working under the assumption that anything that might eventually be published will be at the highest possible level and essentially amount to new tools, old rules. Read More

The folks from Awareness, a social content management service, have released a whitepaper called “3 keys to influence”. This report is general in nature, it is not specific to the healthcare marketing industry but it contains a good framework that even the heavily regulated pharmaceutical companies can use. Read More

Recently, PM360 posed the question “Should Pharma be Interested in Pinterest?” in the new Trend Talks section of their May newsletter and this got us thinking about Pinterest from a health perspective. Our CEO, Leerom Segal, submitted his quote about the site for their May newsletter. However there was still plenty to say about Pinterest’s potential in pharma. Here is our longer version… Read More

Voice-controlled computers are here. With the launch of technologies such as Apple’s Siri and Microsoft’s SYNC, the ability to give voice commands to your smartphone and car is now a reality. While we love the idea of dictating text messages and changing the radio station with your voice, we are even more excited by the possibilities for voice recognition in healthcare. Read More

The folks at Google really know how to make free software. The latest feature to be added to the free version of Google Analytics (GA) is a massive upgrade to Social Traffic. These new tools help you determine where your traffic is coming from in the social web and can lend a lot of insight into the parts of your website or blog that are gaining the most traction. Read More

News from around the web – Pharma bucks trend and increases investment in Community Managers | Social media | Healthcare social vs. global spend and rankings | 60% of North American consumers research via mobile devices | Merck wants to start something small | Moms are using mobile for shopping | A dying patient uses YouTube to plea for Genentech experimental drug | Physicians want more digital, but can’t find the time | FDA roundup | and more… Read More