Searching for a new digital agency is a lot like searching for a mate – you spend a lot of time seeing other people (the request for proposal process), you eventually narrow it down to a handful of prospects (the … Read More
Recently CFvoice began promoting a duo of singing sisters, Ali and Christina Christensen, on a special microsite featuring a new song: Ali and Christina: Something About Me. CFvoice is Novartis’ ambitious unbranded site all about Cystic Fibrosis. Read More
A source of frustration for many agencies is that some of their clients just don’t seem to understand the value of integrated marketing. Too often clients will ask their agency to prioritize tactics, and once the prioritization is completed, they will say, “OK, I’d like to go with just the number one tactic.” Read More
It’s a new year, and when a new year comes, us marketing folk like to make grand pronouncements and predictions. We like to claim things like “It’s the Year of Mobile” (which I think we’ve all claimed at least once … Read More
This article was originally published in ClickZ. Thanksgiving is almost upon us, and along with it comes one of the biggest retail events of the year – Black Friday. And, of course, the gift-giving season is just around the corner. … Read More
Google is the world leader in full text search (sorry OpenText and Autonomy) and its search engine marketing tool, AdWords, is the backbone of its corporate revenues. Certainly, Google is trying to find and build alternate revenue streams to reduce … Read More
Cross-posted (with light modification) from ClickZ. Every time we approach the end of a fiscal year, I always find myself starting to think about trends. What are the “big things” that are currently occupying marketers’ mindshare? What are the top … Read More
Cross-posted (with light modification) from ClickZ. Google. It used to be just a search engine. Then it was the search engine. Then it was the search engine for any and everything – images, news, video, etc. Today, it is facing … Read More
What it is SEM (Search Engine Marketing) is paying for placement in the search results (specifically within the sponsored listings), whereas SEO (Search Engine Optimization) is attempting to influence one’s placement in the unpaid or ‘organic’ search listings. Why it … Read More
What it is Retargeting, also known as “leadback” marketing, is a form of online behavioral advertising that enables companies to reach back out to users who have previously expressed interest. The most common form of retargeting is when a user … Read More
