Since Klick has been getting involved in a number of co-creation activities with our clients of late, I wanted to write a post that addresses this interesting topic. What is Co-Creation? Co-creation, or collaborative creation refers to a business approach … Read More

This topic has seemingly been talked to death, but surprisingly there is little discussion about actual findings in the field from actual listening engagements. The problem with a lot of the discussion is that it is based on studies devised … Read More

Non-Personal Promotion (NPP) continues to be a critically important aspect of HCP marketing as the traditional rep-focused commercial model continues to be strained. HCPs are questioning the value of the sales call (as observed by increasing rates of “No-See” physicians) … Read More

My name is Greg Rice, VP Strategy at Klick. After close to 20 years in the pharma business, I have had the privilege to experience the industry from many different vantage points. First as a pharmacist in both the retail … Read More