Looking back at the year that was 2011, it’s difficult to ignore a shift between Agency and Client Relationships. In our industry the word Partnerships gets tossed around, but few agency and clients really do create an environment which can … Read More

It’s a truth in IT, not all projects go smoothly, and the larger the project the less chance of it going smoothly. Anyone in eCommerce or Project Management is probably familiar with the Chaos report from the Standish Group. This … Read More

Interactive Agency selection is likely one of the most important decisions you make as a marketer yet in many companies itGÃÍs handled under the same procurement process as buying traditional media.

In their 2007 report, How To Hire The Right Interactive Agency, Forrester advises potential clients:

The RFP process is a ritual steeped in traditional advertising relationships, and it has remained largely unchanged over the past 50 years. However, this traditional process just doesnGÃÍt cut it for interactive work GÃ÷ and as a result, prospective clients often end up making the wrong agency choice. Read More