You’ve produced, published and promoted your online video; now it’s time to measure it. But how do you define success for online video initiatives? Well, it’s not as simple as you think. Online video has a spectrum of metrics to … Read More
Before starting at Klick, I was the Director of Ad Sales for an online video production and distribution company. Producing and distributing video content for our clients was pretty much standard, but one odd email request sticks out fondly from … Read More
Much like the launch of a space shuttle, there are many steps that must take place prior to liftoff in order for the launch to go smoothly and result in a successful mission, or in our case a successful campaign. … Read More
