Voice-controlled computers are here. With the launch of technologies such as Apple’s Siri and Microsoft’s SYNC, the ability to give voice commands to your smartphone and car is now a reality. While we love the idea of dictating text messages and changing the radio station with your voice, we are even more excited by the possibilities for voice recognition in healthcare. Read More

Nobody likes surprises, especially when your marketing timelines and budgets are at stake. How many times have you carefully described to a digital agency what you wanted, only to be delivered something that doesn’t meet those needs? We believe part … Read More

The start of 2012 marks the end of the “simple” web site. While the idea of relying on a small set of static web pages to achieve your brand’s objectives has been dying for some time, 2012 is the year … Read More

This makes so much sense I wish I’d thought of it. Marketing Charts reports that in 2011 38% of companies employ usability testing with the goal of improving click-through rates (CTRs). In 2010 that number was 27%. The addition of … Read More

Building a web site involves a lot of guesswork. When making decisions about how to simplify things for users, we as designers rely heavily on what “feels” right to us. We constantly remind one another that we are crafting digital … Read More

My name is Dave Lougheed, VP of User Experience (UX) and I’m passionate about making things easier to use. UX work is about creating elegance and flow. It’s the output of logic, empathy, and a strong desire to make things … Read More