They’ve done it again. Back in November of last year Google improved their web analytics platform with MCF, or Multi-Channel Funnel reports. And it’s really about giving marketers the tools to see the whole picture. Let’s revisit this report. In … Read More
Big Data is great. Really, it’s a Big Deal. It’s great for so many industries and is fundamentally changing the landscape of where we’re gaining new insights and knowledge from, including specific samples in healthcare. I just finished reading an … Read More
As a veteran in the industry of decision sciences, I can’t recall how many times I’ve encounter questions on creating the most optimal marketing mix. What’s the right balance of traditional versus online? How do you know when to scale … Read More
My name is David Kim, VP of Decision Sciences and I’m passionate about enabling others to make better informed decisions using analytic insights. There is nothing more rewarding than unearthing valuable, actionable insights from the data resources that are richly … Read More
Eye for Pharma ROI and Metrics – Can online measures really help me secure more budget? Read More
