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About the author
Bhavna Parihar
Bhavna Parihar is a Relationship Marketing Specialist, her focus is on planning, executing and optimizing CRM programs. Bhavna ensures that all touch-points, online and offline are highly relevant and well-integrated to create the best possible experience for the customer. Bhavna's role spans from creating the overall program vision, right down to ensuring each customer activity is measured - keeping the customer's interest at heart while delivering on business goals.
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