Moms listen to social media Don’t forget Mother’s Day coming up this Sunday. And it turns out that moms listen to what social media has to say. They are more engaged with Facebook, and are much more engaged with pharmaceutical … Read More
The folks from Awareness, a social content management service, have released a whitepaper called “3 keys to influence”. This report is general in nature, it is not specific to the healthcare marketing industry but it contains a good framework that even the heavily regulated pharmaceutical companies can use. Read More
The folks at Google really know how to make free software. The latest feature to be added to the free version of Google Analytics (GA) is a massive upgrade to Social Traffic. These new tools help you determine where your traffic is coming from in the social web and can lend a lot of insight into the parts of your website or blog that are gaining the most traction. Read More
News from around the web – Pharma bucks trend and increases investment in Community Managers | Social media | Healthcare social vs. global spend and rankings | 60% of North American consumers research via mobile devices | Merck wants to start something small | Moms are using mobile for shopping | A dying patient uses YouTube to plea for Genentech experimental drug | Physicians want more digital, but can’t find the time | FDA roundup | and more… Read More
Like so many professionals in this industry I’m essentially self-taught. That has been true for all the phases of my career: technical writer, multimedia coder, user experience designer, small (web) business owner, and it’s still true for my position as … Read More
Every two years Publicis Touchpoint and Sermo release poll results about what physicians want titled, not surprisingly, “What Physicians Want!” This report has a wealth of insights about what physicians say they want from pharmaceutical companies. Read More
Neonatal web cams give parents access but are they a liability risk for doctors? More and more neonatal departments in hospitals are installing webcams so that parents can view their child from any web-connected device (PC, tablet, smartphone). This can … Read More
PwC released a new study last week that investigates the social media user’s affinity toward health information, and it found a strong connection. Read on and then compare these results with Klick’s study from last year about how social media is used for health. Read More
The Digital Health Coalition (DHC) is a non-profit group that Klick has supported since its formation in 2011. The DHC performs important work on critical issues surrounding digital technologies and health including privacy, patient rights, access to information, etc. Some … Read More
When measuring success there are always two primary questions… is this worth my investment? and how am I doing compared to my competitors. The ROI equation is difficult enough, but knowing what competitors are achieving is even harder. In a … Read More
