Sometimes a refresher is good to keep our marketing programs on track. Emails are particularly important because, once sent, they cannot be retrieved. The summary of the CAN-SPAM act is: Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” … Read More
There is a new law in the Canadian online marketing space called Canada’s Anti-Spam Law or CASL for short. When laws change everyone gets worried. There are good reasons for this worry; all of the best practice are suddenly cast into … Read More
On January 24, the FDA released a Guidance to Industry about the use of brand (proprietary) and generic (established) names. In this guidance there is an attempt to articulate when and where the generic name needs to be included with … Read More
The privacy changes announced by Google yesterday will come into effect March 1, 2012 and will essentially combine everything you do into one set of personalized knowledge. Google will use this information to customize the search experience, both paid ads … Read More
The prevailing wisdom is that consumers use the internet to discover information but conduct their conversations about their health conditions mainly through other channels. Late last year I had the opportunity to test out the new QuickTake™ system from SSI, … Read More
Today, January 18 a number of high profile sites are “going dark” to protest the US bills named SOPA and PIPA. These two bills were created to try and curb online piracy of media and software but they hold sites … Read More
As we have reported in “Internet changes may put your brand at risk“, the way that domain names are controlled is changing. As of last Thursday you have the opportunity to buy your name as a “top-level” domain. That means … Read More
On Dec 27 the FDA released guidance to help pharmaceutical firms handle unsolicited requests for off-label information. This document caused quite a stir in the digital pharma marketing world because it deals directly with social media (called “emerging electronic media”) … Read More
When dealing with Facebook Ads it is important to consider the topic that you are advertising and the language used on the ads themselves. The main reason for this seems to be the “over the shoulder” distribution of Facebook information. … Read More
Well, 2011 is winding down in the office and we wanted to take a moment to thank all of our clients, partners, suppliers and friends for a fantastic year. We will be back in 2012 fresh from the break and … Read More
