Digital Strategy and Research

A Digital Strategy defines the most appropriate digital tactics and approaches to maximize the potential of the digital channel. A Digital Strategy should strive to answer questions such as:

  • What is the right mix of digital tactics to meet the brand CSFs?
  • How will the digital tactics integrate with each other and complement multi-channel tactics?
  • How will I communicate the core brand messages effectively?
  • How will I reach and engage my target audiences?
  • How will I build an on-going relationship with this audience that creates sustainable value?
  • What type of web presence or properties should I have?
  • How should I leverage emerging tactics such as mobile and social?
  • How will I measure success of the program and tactics?

Klick Health’s Point-of-View

The questions above should not be answered without the help of data. Klick employs several research inputs to facilitate opportunity identification and gap analysis, including:

  • Competitive analysis
  • Historical digital tactic performance
  • ComScore target audience research
  • Category market research on digital usage

To maximize utility of the data, all of the research should then be synthesized into a concise and actionable ’insights‘ document that can be used as a platform for solution ideation. A Digital Strategy should not be a ‘point in time’ plan, but rather a forward-looking and constantly evolving road map.

Klick Health’s Digital Strategy & Research Approach

Klick Health takes a rigorous, research-based approach to Digital Strategy development. Our Klick Katalyst™ process is a seven-step systematic approach to developing a comprehensive digital strategic plan that drives measurable business results.

For more information on the Klick Katalyst™ process, contact us!

How We’re Different

Typical ApproachKlick Health Solution
“What we’ve always done”“What’s right for this brand?”
Information overloadFocus on actionable insights
Informal development processProven, systematic approach

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