A Digital Strategy defines the most appropriate digital tactics and approaches to maximize the potential of the digital channel. A Digital Strategy should strive to answer questions such as:
- What is the right mix of digital tactics to meet the brand CSFs?
- How will the digital tactics integrate with each other and complement multi-channel tactics?
- How will I communicate the core brand messages effectively?
- How will I reach and engage my target audiences?
- How will I build an on-going relationship with this audience that creates sustainable value?
- What type of web presence or properties should I have?
- How should I leverage emerging tactics such as mobile and social?
- How will I measure success of the program and tactics?
Klick Health’s Point-of-View
The questions above should not be answered without the help of data. Klick employs several research inputs to facilitate opportunity identification and gap analysis, including:
- competitive analysis
- historical digital tactic performance
- comScore target audience research
- category market research on digital usage
To maximize utility of the data, all of the research should then be synthesized into a concise and actionable ’insights‘ document that can be used as a platform for solution ideation. A Digital Strategy should not be a ‘point in time’ plan, but rather a forward-looking and constantly evolving road map.
Klick Health’s Digital Strategy & Research Approach
Klick Health takes a rigorous, research-based approach to Digital Strategy development. Our Klick Katalyst™ process is a seven-step systematic approach to developing a comprehensive digital strategic plan that drives measurable business results.
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For more information on the Klick Katalyst™ process, contact us!
How We’re Different
| Typical Approach | Klick Health Solution |
|---|---|
| “What we’ve always done” | “What’s right for this brand?” |
| Information overload | Focus on actionable insights |
| Informal development process | Proven, systematic approach |
